PPC is the very crucial part of Digital Marketing. However, it is also a bitter truth that many people using their mind for doing click frauds. Therefore, the question is that how can we solve this problem? Well, nothing is impossible. Along with clickcease, you can continue the PPC with proper security.
How the PPC protect works?
1- The click – one click on the advertisement like search network, or display goes through the monitor funnel under the 100ms. Its speed is too much that users don’t recognize.
2 – Data Collection – software automatically collects about 100 pieces of different data even it also includes these things-
- User agent
- IP address
- Resolution and so on
- Data Analysis – after the collection of data the analysis take place. PPC protection software will analyze and cross-reference the data in actual time along with the existing bank of fraudulent devices.
- The Algorithm- the Algorithm automatically detects the clicks which were fraudulent the blacklisted users. If any user is not able to see your ads, then it can be identified by the Algorithm.
- The Blacklist – if we talk about the blacklist then you can use it for blacklist the users. It is a blocking within Google Ads. Simply ad them in the blacklist by clicking the option of Ads API.
- Avoid limits – there is an advanced technology called Threat level detection. It means that you don’t need to face any Google Ads 500 IP limit in the blacklist. It always populated along with IPs most likely to commit the click fraud.
- Continued protection in device ID – in case of issue of attacker or device changes the IP address then you can easily protect because of the ID tracking systems.
Well, all these steps will help you understand the significance of PPC protection.